Artist Store Brand

Brief Case Study

Kaboom is a conceptual physical artist market brand created to support digital artists by transforming their work into tangible merchandise and presenting it in a bold, curated environment. The project focuses on building a strong, mascot-driven visual identity. Kaboom addresses the lack of cohesive, artist focused physical platforms by offering a visually engaging experience where independent creators can showcase their work and connect with audiences directly.

Deliverables:

Art Direction

Visual Identity

Logo Design

Print Design

Digital Design

Experiential Design

Branding

2026

Design Process

The project began with research into artist markets, identifying gaps in branding, curation, and visibility for digital artists. From this, the concept of “bringing digital art to life” was developed, guiding the overall direction. I created a bold visual identity using strong typography, a vibrant color palette, and mascot illustrations to establish a playful yet recognizable brand. This system was then applied across various deliverables, ensuring consistency while maintaining an expressive visual language.

Softwares:

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Procreate

Design Process

The development began with a character trait analysis to inform the fluid yet sharp letterforms created in Procreate. The final typeface was then tested across various scales, from promotional posters to apparel concepts, to ensure a balance between expressive art and functional legibility.

Softwares:

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Procreate